University of Central Florida (UCF) QMB3602 Business Research for Decision Making Practice Exam 2

The focus of a Measurement Question is indeed on gathering opinions from participants. This type of question is designed to collect data that reflects people's attitudes, beliefs, or perceptions about a particular subject. By formulating measurement questions, researchers can quantify these subjective opinions, often through the use of scales or rating systems. The aim is to convert the qualitative aspects of opinions into quantitative data that can be analyzed statistically.

This is essential in business research for decision-making, as it allows organizations to understand customer satisfaction, employee engagement, or market trends through measurable feedback. Quantifying opinions enables researchers to draw meaningful conclusions and make informed decisions based on the collected data.

In contrast, the other options are more focused on distinct analytical tasks or outcomes. Analyzing financial data emphasizes quantitative financial metrics rather than subjective opinions, while finding the root cause of an issue typically involves diagnostic questioning and deeper investigation rather than measurement of opinions. Identifying successful strategies pertains to evaluations of past actions and outcomes rather than the collection of current opinions. Thus, the emphasis of a Measurement Question distinctly aligns with gathering opinions.