What are funnel questions designed to achieve in surveys?

Funnel questions are specifically designed to guide respondents through a survey by moving from broad, general inquiries to more specific ones. This structure helps in gathering detailed responses by allowing respondents to reflect on the larger context of a topic before addressing more intricate aspects. By starting with a broad question, the survey engages the respondent's thoughts comprehensively, which can lead to more thoughtful and elaborate responses in subsequent questions. This technique ensures that the survey captures a well-rounded understanding of the respondent’s perspective on the subject being studied, making it a valuable approach in business research for decision-making.