Prepare for UCF's QMB3602 Business Research for Decision Making Exam 2. Utilize interactive flashcards and multiple choice questions, complete with detailed explanations. Enhance your exam readiness now!

Data fields in a data file specifically represent the columns within that file that contain particular types or categories of information related to the data being recorded. Each data field corresponds to a variable or a characteristic that can hold values. For example, in a dataset tracking customer information, fields might include attributes like name, age, and address.

When referring to rows in a data file, each row typically contains data for an individual case or observation. This is where data related to a specific instance, such as a single customer's information, is compiled. Therefore, rows serve to organize individual data entries according to the various fields outlined in the columns.

In this context, the correct understanding lies in recognizing that data fields represent the structure of the data file, while rows collectively represent the cases or observations that populate those fields. This understanding is crucial for organizing and analyzing data effectively in business research.