What is another term for first-party data?

First-party data is often referred to as primary data. This type of data is collected directly from the source, typically through interactions with customers or users. Examples of first-party data include information gathered from website analytics, customer surveys, transaction records, and user behavior data.

The significance of primary data lies in its authenticity and specificity. Since it originates from direct engagement with the audience, it provides accurate insights into customer preferences and behavior. For businesses, leveraging primary data can lead to more informed decision-making and tailored marketing strategies, as it reflects the unique attributes of their customer base.

In contrast, secondary data is information that has been collected by others, which may include reports, studies, or data aggregated from various sources. Raw data refers to unprocessed data that has not yet been analyzed or interpreted, while derived data involves processed information that has been derived from analysis of primary data. Thus, the terminology surrounding first-party data emphasizes its primary role in research and decision-making processes.