What is defined as a quantifiable characteristic or outcome that informs decision-making?

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Prepare for UCF's QMB3602 Business Research for Decision Making Exam 2. Utilize interactive flashcards and multiple choice questions, complete with detailed explanations. Enhance your exam readiness now!

In the context of decision-making, a quantifiable characteristic or outcome that informs choices is referred to as a decision variable. Decision variables are key components in quantitative analysis and modeling, where they represent the elements that a decision-maker can control or influence in order to achieve desired results in a problem-solving environment.

These variables provide a measurable way of evaluating different alternatives and scenarios, allowing decision-makers to assess the impact of their choices objectively. For instance, in a business setting, decision variables could include factors like pricing, production levels, or marketing expenditures, which can all significantly affect the overall outcome of a strategy.

Understanding decision variables is fundamental in research and analysis because they directly tie into the process of optimization and efficiency, helping to drive more informed and effective business decisions.