What is the definition of "content analysis" in research?

The definition of "content analysis" as a systematic method for analyzing communication artifacts, such as documents and media, is rooted in its purpose and methodology. Content analysis involves examining the content of various communication forms—this can include written text, audio recordings, video displays, social media posts, and more. The goal is to identify patterns, themes, or trends in the messages being analyzed, which can provide insight into the communication's meaning and impact.

This method is particularly valuable in fields like marketing, media studies, and social research, where understanding how messages are crafted and received can inform decision-making. By systematically coding and categorizing the content, researchers can quantify data and derive conclusions that are more reliable and valid.

The other options represent different research methods that do not align with the core principles of content analysis. While organizing qualitative data might be part of some research methodologies, it does not specifically describe how researchers systematically analyze communication artifacts. Similarly, techniques that assess participant attitudes or design surveys are distinct methodologies with separate objectives and frameworks.