What term refers to the assertions about an object used in research?

The term that refers to assertions about an object used in research is best described as "variables." Variables are essential components in research and data analysis, as they represent the characteristics or attributes that can change or vary across different contexts or subjects. They allow researchers to operationalize concepts, enabling the measurement and analysis of relationships or effects within their study.

Variables are categorized into different types, such as independent, dependent, categorical, and continuous, each serving a specific purpose in research design and analysis. By defining variables clearly, researchers can formulate hypotheses, collect data, and draw meaningful conclusions based on the results of their analysis. This foundational understanding of variables is critical in the field of business research for decision-making, as it facilitates effective data interpretation and supports informed decisions based on empirical evidence.